I came across this article as I was researching for my Uni assignment today. Mark Hodson provides those in PR with a few ‘useful’ tips on how to deal with journalists.
Here are a few of his suggestions:
1. If your email opens with the words “Hi there”, it’s junk.
Call me picky, but I prefer to receive ideas that aren’t being simultaneously touted to 200 other journalists. If you can’t be bothered to write me an individual email, then I can’t be bothered to read it.
3. Don’t resend an email, just to make sure.
And don’t phone to check if I got your email.
9. Learn to spell.
Most journalists are quite old-fashioned. We still value correct spelling, grammar and punctuation. Spell check only works up to a point. It won't tell you when to use "there", "their", or "they're".
Journalists aren’t picky they’re just pedantic!
To read all of Mark’s tips - http://www.markhodson.net/#/10tipsforprs/4523939581
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